Marketing Executive
Dubai, United Arab Emirates
Full timeOn-site
Job description
Job Title: Senior Marketing Executive
Company: The Little Fox (A Rowley’s Restaurant Concept)
Location: UAE (Dubai & Abu Dhabi) Job Type: Full-Time
About The Little Fox Born from the acclaimed Rowley’s Restaurant, The Little Fox is a bold, vibrant, and playful street-food concept taking the UAE by storm. We serve up iconic steak and frites cones, craft burgers, and a serious dose of attitude across our food trucks and pop-up locations. Fast, fun, and culturally plugged-in, The Little Fox sits at the intersection of culinary excellence and urban lifestyle. We are looking for a creative, execution-focused Senior Marketing Executive to help amplify our brand voice.
Position Overview We are seeking a dynamic Senior Marketing Executive to drive daily marketing operations, digital content, and on-the-ground activations for The Little Fox. Reporting to the Marketing Manager, you will be the hands-on force behind our social media presence, influencer collaborations, and campaign rollouts. The ideal candidate is a cultural sponge with a proven track record in fast-paced, lifestyle-driven sectors such as Food & Beverage, fashion, or retail, who knows how to translate brand attitude into viral engagement and footfall.
Key Responsibilities
- Campaign Execution: Assist in bringing the brand’s marketing calendar to life, executing seasonal campaigns, limited-time menu drops, and location launches across digital and physical touchpoints.
- Social Media Management: Own the day-to-day management of The Little Fox’s social channels (with a heavy focus on TikTok and Instagram). Create natively engaging, trend-led content that resonates with an urban, youth-skewing demographic.
- Content Production: Coordinate and assist in directing on-site photo and video shoots. Capture raw, behind-the-scenes content of our food trucks and pop-ups for daily stories and reels.
- Influencer & PR Coordination: Manage day-to-day relationships with local food, lifestyle, and fashion influencers. Coordinate tasting sessions, PR kit deliveries, and user-generated content (UGC) tracking.
- Local Brand Activations: Support the execution of guerrilla marketing tactics and community events at high-traffic hubs to drive immediate local awareness and sales.
- Analytics & Reporting: Monitor daily social media metrics, track campaign performance, and compile monthly reports to identify successful tactics and areas for growth.
Qualifications & Requirements
- Experience: 3 to 5 years of proven, hands-on marketing experience.
- Industry Background: Essential background in Food & Beverage, fashion, or retail. You must understand how to market an experiential lifestyle brand.
- Digital Native: Exceptional understanding of current social media trends, algorithm shifts, and native content creation (CapCut, basic Canva/Adobe skills are a major plus).
- Trend Aware: Deeply connected to local UAE culture, streetwear, and dining trends, with an eye for what captures audience attention.
- Agility: Highly adaptable and comfortable working in a fast-paced, non-traditional environment (including visiting food trucks and outdoor pop-ups).